Balenciaga Blue Shearling "Cocoon" Jacket | Look 53, Fall 2020 Campaign
Cozy Meets Cool: Balenciaga's Take on the Teddy Jacket
This is the Balenciaga blue faux-shearling zip-up jacket, look 53 from the Fall 2020 campaign photoshoot. Part of Balenciaga's ongoing "Cocoon" and "Teddy" outerwear family, this piece takes the plush, oversized silhouette Demna Gvasalia has returned to again and again and renders it in a soft, sky-blue faux fur, a lighter, more playful colorway than the brand's typical black, burgundy, or neutral tones.
Cut with a high, zip-up funnel neck and dramatically rounded, oversized sleeves, the jacket has a cocoon-like shape that swallows the body in soft texture while still reading as unmistakably modern and directional. In the campaign imagery, it's styled with baggy wide-leg denim, sleek sunglasses, chunky drop earrings, leather gloves, and pointed-toe boots, a full look built around volume, texture, and off-duty ease.
Balenciaga's shearling and faux-fur outerwear has become one of Demna Gvasalia's recurring signatures, appearing season after season in different colorways and proportions, from cropped biker styles to full-length cocoon coats. The Fall 2020 campaign leaned into a more relaxed, streetwear-driven mood overall, pairing statement outerwear like this jacket with oversized denim and utilitarian accessories, reflecting the more casual, comfort-driven direction fashion took more broadly that year.
The soft blue colorway stands out within this jacket family precisely because it breaks from the darker, moodier palette usually associated with Balenciaga's outerwear, making this a slightly rarer, more distinctive pick for anyone building out a collection of Gvasalia-era pieces.
Statement outerwear pieces are some of the most recognizable and photograph-friendly items to come out of Balenciaga's Gvasalia era, and the Cocoon/Teddy jacket family in particular has become a go-to reference point for the brand's oversized, texture-driven aesthetic. A campaign-documented piece in an unusual colorway like this sky blue adds an extra layer of rarity that collectors specifically look for.
Styling Tips
Let the color and texture of this jacket lead the look, the way it was styled in the campaign, pair with wide-leg denim or trousers and keep the rest of the outfit simple so the jacket stays the focal point. Chunky boots and minimal accessories help balance the volume without competing with it.
Photography ©Balenciaga
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