From the Campaigns

Before it was a resale favorite, the Balenciaga Blanket Bag sparked a global conversation, reimagining the humble, floral-print blanket carrier used by travellers everywhere as a $3,500+ leather statement piece. This XL orange version, straight from the Spring/Summer 2017 campaign, captures Demna Gvasalia at his most provocative: turning an everyday object into one of the most debated accessories of his Balenciaga era. Here's the story behind the bag, and why it's still a genuine archive-fashion talking point.

Cozy doesn't have to mean flat. Balenciaga's Fall 2019 campaign paired a richly textured, lurex-shimmered turtleneck with wide-leg green trousers and a cinched white belt, reshaping an oversized, tunic-length silhouette into something sharp and defined. Straight from look 24, it's a quiet standout in Demna Gvasalia's cold-weather knitwear lineup. Here's the story behind the design, and why textured statement knits like this hold real appeal for collectors.

Not every subversion is loud. Balenciaga's "Shrunk" fit takes the most ordinary garment imaginable, a plain button-down, and simply makes it too tight, turning an everyday basic into a quietly strange design statement. This blue version, look 46 of Resort 2019, styled with faded grey denim, is Demna Gvasalia's proportion-play philosophy at its most understated. Here's the story behind one of his most recurring, recognizable design signatures.